First Quarter Marketing Report—The Good, The Bad, The Ugly

There is really no way around it.  The first quarter residential home sales were slow.  In the Palmer-Wasilla area the number of homes sales in the first quarter of 2008 as compared to 2007 was down 30 percent and the home sales volume was down 33%.  The total number of active homes for sale is higher than last year during the first quarter.  We currently have 737 homes on the market as compared to 666 last year.  What does all of this mean?  It means most sellers are in a pricing war and a beauty contest at the same time.  

                                    First quarter 2007          First quarter 2008        % change

Number of home sales              299                              209                  -30%   

Average Sales Price                  $229,090                     $221,507         -3%    

Appreciation                                                                 -3%                 -3%    

Average Days on Market          86                                110                   28%   

Change in interest rate               6.25%                          6.00%              -4%    

What can you do if you want to sell?  First, have your home STAGED.  First impressions can really make or break a showing.  With more properties on the market to choose from, we advise all of our sellers to make the most out of every showing opportunity.  And this is where staging comes in.  If a home is staged properly, then the seller has a much better chance of selling their home for more money and in less time.  Statistics bear this out.  In fact, one survey found that staged homes sold for almost 7 percent more than homes that were not staged, and sold in half the time! We provide this staging service for free to all of our clients.   Next, make your house SHINE! Everything must be spotless, including floors, walls, drapes and especially windows, and even door bell pads! ELIMINATE ODORS!  Bad odors can kill a showing quicker than anything.  Burn candles, bring in flowers, and display potpourri.  People really notice this, so sellers should take care here!
REMOVE CLUTTER: Remove excess furniture and knickknacks.  Only keep essential furnishings and focus attention on your rooms’ best features.  Personal property can distract from the overall showing experience.  And finally: Use COLOR!  Fresh paint makes a huge difference. Have carpets, countertops and cabinets in the latest styles and colors. Add flowers and upgraded landscaping to improve your home’s curb appeal.  By following these basic steps, a seller can do a lot to maximize their market opportunity and increase the perceived value of their home. If you would like more help with getting your home ready to sell, contact me at Kristan@KristanCole.com or 907-373-3575.